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5 Ways the Transportation Industry Should Be Using Digital Signage

Digital signage provides plenty of great uses in the transportation industry and is no longer just about way-finding and scheduling solutions. Today, LED bus destinations displays and other forms of digital signs found outdoors—particularly in transit depots, pedestrian areas, and even onboard public transportation vehicles (for example, the ubiquitous bus destination sign) are extremely useful for all kinds of public information. Established transit sign companies like Transign have witnessed great developments in the role of digital signage displays within the transportation industry. They supply various products in the form of passenger information systems and other types of transit signs to transportation companies and public transit operators.

Beyond their typical use as informational displays, LED signs can be utilized in the transportation industry in many creative ways. No longer are LED bus destination displays only used for destination information. Gone are the days when a bus destination sign was mechanically cranked to tell where the next stop would be. Below are some great digital signage usage scenarios that show how these innovative technologies can be integrated on board public transportation, in waiting areas and beyond:

  • As in-transit communication – Digital screens are increasingly being displayed inside public transportation vehicles, taking transit communication beyond static environments like terminals and airports. There are many buses, trains, cars, taxis, trams, and planes that use digital displays and LED screens, not only as in-transit communication devices but also as entertainment systems and perhaps most commonly, as marketing tools.
  • As waiting area displays – Digital displays take poster marketing and other static display tactics to the next level by creating a more dynamic medium to present information and deliver messages. Rich media content is what modern audiences are looking for, especially in this day and age of smartphones and app-enabled mobile devices.
  • As branding tools – Transit hubs are among the best places to launch branding campaigns because of the wide reach they offer. Today, digital signage displays are being used not only to inform commuters about transit but also to promote brands and messages through dynamic content.
  • As news feed displays – Traditional transit depot displays typically show arrival times and trip schedules. Now, with more versatile digital screens, it is possible to broadcast more information than ever—including up-to-the minute transportation news, delays, cancellations, emergencies, and other things that commuters and travelers should be aware of.
  • As travel experience optimizers –Digital signage displays in the transportation industry can also help optimize the travel experience by enabling interactive installations and programs that help people travel from point A to point B more conveniently.
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Top 3 Reasons Digital Bus Signage Has Been Successful for Over 40 Years

Not all people are blessed with an impeccable sense of direction, and not everyone is well versed in local commute routes. Even the most basic transportation sign can be a lifesaver to a confused traveler. This is why through the years, transit signage, bus destination sign generator, and all other forms of transportation signs remain relevant tools of communication in the transit industry. With more than 5 decades of service in the industry, Transign is concrete proof of the success of digital bus signs and passenger information systems. An established leader of innovative products in the transit signage market, Transign has seen transportation sign trends come and go, and has witnessed the continued success of these communication tools in the transit industry. Below are the top 3 reasons why digital bus signs are such crucial tools of communication in transportation:

  • They offer accurate and timely information delivery. Digital transit signs have come a long way from vintage bus signs to rolling curtain signs and static bus destination displays, or even the bus destination sign generator. Today, digital technology makes it possible for transit signs to display accurate and up-to-date information, allowing people to view the real-time status of their train or bus schedule. During transit, digital signs can also be implemented to display almost any kind of information you want passengers, travelers, and commuters to know about.
  • Today, a transit sign is so much more than a wayfinding device. Thanks to new technology, digital displays can now spread more information than ever. Another reason why digital transportation signs have been such a success over the years is because of technological integration, which now allows timely, up-to-date, and dynamic means of displaying information. This also opens up more opportunities to maximize investment on signage hardware by making use of digital transit signs as marketing channels.
  • Finally, transit signs ultimately offer easier means of travel, thanks to the amount of information they contain. In the advent of interactive display solutions, transportation signs are even more capable of enhancing people’s travel experiences by helping them find the information they need in the most convenient manner. Digital bus and transit signs offer extreme transit versatility and convenience for travelers.
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Enhancing the Transit Customer Experience with Digital Signage

At the heart of public transportation, whether in a city you are unfamiliar with or at home, is the ever-evolving passenger information signage and network. For years, the only source of directional information available to travelers were static signboards, which provided only the smallest amount of information related to route and destination, and could not be easily changed.

Today, the advent of enhanced, digital signage not only serves the purpose of making navigation easier for the rider, these updated and efficient signs have mastered the art of providing live, up to the minute information. Technology as it relates to transit, now offers a broad array of relevant information whether onboard, awaiting the arrival and approach, or planning a trip through cell phone apps, which encompasses full route and accurate timing for the passenger.

Interior signs go well beyond providing, for example, “next stop” information, these displays now provide passengers with an array of additional, relevant data to assist them on their journey.

With so many innovations, many city buses have LED monitors displaying advertising content, and entertaining medium, which never fails to captivate the passenger. Transit signs today aid the transportation industry and the millions of customers who commute through multiple modes of transportation on a daily basis.

Destination signs can display the time of arrival at the next station, weather forecasts, merchant locations nearby the destination and even emergency warnings. Signs assist and guide riders through their entire trip, whether via static signs at bus stops, stations and ports, or onboard the passenger vehicle itself.

Transit agencies that chose to install LED displays for passenger entertainment and advertising purposes get the benefit of creatively and attractively displaying content, and have the added advantage of easy installation and on the fly programming.

Traveling by public transportation has never been easier through the deployment of advanced technologies developed in the past few years. Bus agencies, utilizing GPS and cellular connections can connect passengers with real time data, providing traffic information about the route end-to-end. A very notable benefit is with all this information, either displayed or available through cell devices, communication with the driver is greatly reduced, thus allowing the driver to concentrate on the road.

Highly affordable, adaptable and versatile, these signs are an essential tool for Transit agencies to increase ridership and revenue. Adding elegance to any mode of transportation, these signs provide arrival and departure times, entertainment, emergency alerts and advertisements, all on strategically placed screens throughout the vehicle.

As technology evolves, a considerable amount of importance is placed on making transit more of a self-help experience, which is only possible because of the game changing data that these interactive gateways of communication provide.

With an unlimited range of tailored messaging, perfectly suited to the surrounding environment, these eye-catching transit signs have become an integral and fundamental part of public transportation.

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Different Types of Transit Signs Used for Commercial Purposes

Transit signs are generally used for navigation—a process that allows people to effectively determine their location and destination, thus allowing them to develop an intelligent plan to go from one point to the other. Navigation signs, therefore, should be, and are, an integral part of any transit system, in the form of destination road signs, bus destination blinds, onboard LED signage, interior and exterior, or any other form of transit signage. Below are some of the most common forms of transit signs used for commercial purposes today:

  • Overhead signs – Overhead signage in transit stations is typically reserved for essential information that guides passengers to their destination. The messages that these transit signs carry are typically essential information about their destination or the transit operators serving the transit station. They also provide other important details like street names, major buildings, landmarks, parking directions, or other transit options at different decision points like the station entries and exits, fare gates, etc.
  • Flag and wall mounted transit signs – Transit stations also require these types of signs for facility identification and regulatory reminders, as well as other informational directions that let people know how to find their way around the station, how they should use the facilities, amenities, or other provisions within the transit station.

Different signage types can also be identified through the purpose they serve. Transit signs, such as bus destination blinds, LED destination signs mounted on front, back and side, as well as the interior can be found on-board transit vehicles, used to inform passengers about essential trip details. They are also seen on the road, in the form of destination road signs, that help people keep track of the time getting to their destination.

In addition to transit station information and directional signs, there are many other forms of transit related signage that can be helpful to passengers, like informational signs that display train schedules, fare rates, and station maps that include accessible routes to key areas of a transit station or platform. As information is absolutely necessary to our everyday activities, signage plays a critical role, including instructions on the use of ticket vending machines, change machines, add fare machines, parking validation machines, as well as station agent assistance devices. Visual message boards are also commonly used to display real time destination information and transit schedules on concourse and platform levels of transit stations. These types of informational signs are a standard requirement in these types of public platforms in order to ensure proper identification of transit routes and schedules, and are an efficient integration of transit information for the benefit of passengers, travelers and transit staff, alike.

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Advantages of Integrated Passenger Information Systems

One of the main issues many urban areas face is the increasing growth in vehicle ownership, greatly impacting traffic levels. The challenge of sustainability, in this respect, is focused on shifting the demand for mobility from personal cars to mass transportation, in which case buses and other forms of public transport form key elements of a more sustainable and efficient public transit system. Real-time passenger information systems and integrated LED signs, as well as passenger counting systems are essential in order to get from point A to point B. Studies consistently show that these transit information systems play major roles in improving the user experience, in addition to providing critical data to the transit agency, especially in busy cities where people rely heavily on buses and other forms of mass transit.

One of the main things public transit providers should realize about passenger information systems, is that there is distinctive need for visual, as well as audible, information to be transmitted to the ridership through integrated LED signs, and passenger information systems, especially now that people expect real-time information on demand. The onslaught of digital technology and mobile devices has resulted in a growing demand for instantaneous information delivery. Passenger counting on public transit has a significant impact on the management of services agencies need to understand user growth. Transfer station signs and bus signs assist in the coordination, as well as the many mobile apps available to riders. The value that passenger information systems offer when it comes to trip planning cannot be discounted, which is why transit agencies should seriously consider investing in these solutions as a compliment application to integrated LED signs in order to better manage their fleet and improve their services.

There are many benefits to implementing a powerful passenger information system. Most important, passenger information systems are extremely versatile tools that can be used to deliver information through a wide variety of devices and platforms. Apart from intelligent transportation or transit system, integrated LED signs and transit stop announcement boards, head signs, annunciators, and other on-board devices, these systems can also feed information to telephone IVR services, SMS text services, web enabled devices, and transfer stations signs.

This control over information enables agencies to increase ridership. This is also true for riders challenged with disabilities, since knowing transit schedules and having stops automatically announced make an important deciding factor as they choose between transit options. Intelligent passenger information systems rely on accurate data gathered through different sources, like mobile data terminals and automated vehicle location updates, to ensure that real-time information is passed on to passengers.

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Digital Signage and Transit Signage Benefits

Digital transportation signage is a revolutionary tool in public spaces. These signs help to inform and direct passengers while keeping them from missing their transportation schedules. Transit signage is an efficient means of providing real-time communications, especially onboard city buses and tour buses, as well as in transit stations where thousands of people gather every day. If you have yet to implement digital transit signs in your transit facility, here are reasons why you should seriously consider investing in them:

  • Digital signs display accurate and real-time information. Delays and changes in schedules are inevitable in transit environments. Digital signs enable accurate, real-time information delivery to reflect these changes and allow passengers to make the necessary adjustments to their travel plans in order to keep their schedule on track. Real-time information from transportation signage makes it is easier for people to decide on alternative steps to avoid delays in their travel plans.
  • Transit signage distracts people’s minds from long queues, alleviating perceived wait times. Simply seeing long lines at the check-in counter or ticketing booth can heighten the frustrations of passengers. This results in less than pleasant travel experiences and angry travelers, which can reflect negatively on your business. Strategically placed digital signs will keep people informed and entertained, notify them how long the wait time will be from a specific point to the checkpoint counter, and keep them informed about important announcements that might affect their travel.
  • You can display more information on digital transport signage than other forms of signs. Not only can you display and share information in real-time, you can also keep changing the display or put any number of announcements on loop in a single digital board. You can display trip schedules, delays and cancellations, arrival and departure times, travel guides, emergency reports, important announcements, and even promotions and entertainment, which provides an additional revenue source.

Overall, transit signage can enhance the travel experience by easing travel’s common stressors and providing an informative distraction for passengers while they wait on trip schedules. There are many ways in which digital signs can enhance travel experiences, such as displaying educational videos not only about how the transit system works, but also about the surrounding area. Displaying the news or showing movies can also help make wait times go by faster as travelers become engrossed in an immersive experience through digital signs. Transit signage can truly make travelling more pleasurable and much less stressful.

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Vintage Bus Signs Emerge as a Leading Design Trend

Vintage bus signs are great for use as decorative elements in many different locations. Old bus signs evoke fantastic memories of the past, and although they have been widely replaced by LED bus signs in modern transit vehicles, some are still being used to serve their classic purpose or as promotional tools.

Did you know that vintage bus signs were often times made out of linen rolls, many of which were produced by hand on screen printed material? By the late 1980s, modern materials like Mylar appeared on the scene, making bus blinds stronger and more durable. Machine-produced blinds ruled the decade following, until digital solutions began surfacing on the market. Today, computerized electronic displays rule most of the heavy duty market, but don’t think that roller curtains are being left behind. They are still sought after because of their price point. However, designers are finding a great use for the old used curtains, as they are widely being procured for decorative purposes in homes and commercial establishments.

Even now that LED bus signs are dominating the public transport scene, there is still a fairly broad market for vintage style bus signs and destination blinds. Not only are these vintage bus signs still installed on buses, trolleys and streetcars because of their branding versatility, but they are a popular and trendy choice for home and commercial space decor, they are also widely used for promotional purposes because they can be customized with logos and other images that LEDs can’t replicate. In the world of interior design, however, vintage roller curtain bus sign material make excellent conversation pieces when used as decorative tools in organizations large and small.

Curtain signs can add a vintage look to any space. If you are into collecting vintage bus signs, there are many individuals that sell old roller curtain sign material and even offer custom services to help you create the look you want to achieve in your design.

Today, bus companies and sign makers have upgraded to more modern means of visual communication, such as roller curtain bus signs with automated or digitized scrolling displays. These signs are widely used for all kinds of purposes, ranging from destination displays, branding and PR, advertising, and general information—all while keeping the classic appeal of authentic rolling signs. Whether you are looking for vintage bus signs for decorative use or as a classic nod to technologies of the past, these signs make a great choice.

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Trump’s Call for Infrastructure Rebuilding – A Progressive Opportunity or A Visionary Impossibility?

In his most recent State of the Union Address, President Trump called upon Congress to get a $1.5 trillion infrastructure bill underway in hopes of breathing life back into one of his campaign promises. The president’s infrastructure rebuilding plan is expected to be a major component of his administration’s 2018 agenda, seeking to meet two major goals:
The rebuilding of US infrastructure and the speeding up of permit approval processes.

Critics say that Trump’s proposal lacked significant policy details, such as how exactly the $1.5 trillion budget will be spent and how the White House should pay for the package should the bill materialize. The president, however, didn’t waste the opportunity to sell the idea to both the public and the lawmakers, seeing as how the campaign promise has been consistently sidetracked by other GOP priorities like health care and taxes. Trump had initially promised to initiate a plan to rebuild the nation’s roads, bridges, transport depots, and other public works early in his term in office.

Capitol Hill expects more comprehensive legislative principles in the next few weeks. Talks about a plan amounting to at least $1.7 trillion have been passed around, with local governments and the private sector likely to be picking up the larger part of the tab. The administration’s plan would take $200 billion in federal funding and use it to raise at least a trillion dollars worth of infrastructure investment, mainly by offering incentives to local governments and those in the private sector who agree to back transportation projects.

A leaked draft of the administration’s plan that surfaced several weeks ago stated that 50 percent of the funding would be allotted to the incentive program, which will reward cities and states that raise revenue for infrastructure. The plan would also loosen federal restrictions on tolling and remove limitations on public/private transit system partnerships.

Trump said during his speech that the proposal would be paired with permit reform to significantly reduce regulatory roadblocks and shrink down the construction approval process to no longer than one to two years.

We are all anxiously awaiting the final plan. Stay tuned…

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Transign’s Technology Boosts Public Transportation Services throughout North America

Transign is the industry leader in providing advanced technology signage products that have revolutionized the transit industry for over 55 years. These products have been widely popular and adopted by all the leading bus dealers, transit agencies, and fleet operators across the United States and Canada.

Transign products have been widely adopted in North America, helping to boost public transportation services across the continent. They offer transit agencies an affordable solution to increase ridership safety, improve service and communication, and run more efficiently to optimize revenue. The products help greatly in modernizing the way people travel and access information while they reach their destinations conveniently. Transign assists transit operators in offering their passengers with the best in class services.

Transign also provides a wide range of intelligent transit systems that help to improve operational performance and enhance mobility and convenience for travelers, ensuring that passengers are quickly and efficiently transported to their destinations. Transign’s technology enhances LED Destination services, Roller curtain signs, Bus signs, Vintage bus signs, Run number boxes, Stop Request signs, Route Management Software and the recently launched LED Destinator EnCompass.

Speaking of their products, Jamie Lipka, Transign’s President said, "It’s essential we provide new technological features to our growing population and pass it along to the next generation, our millennials. We are excited to offer and support smart transit technology, with our value-add, customizable, affordable products for the public transit industry. We are enhancing public transportation services throughout the country and provide superior travel experiences to passengers while helping transportation providers intensify operator and vehicle safety. Transign’s goal is, and always has been, to make public transit systems in North America convenient for both the passengers, as well as the transit operators. "

About Transign
Transign has been a leading provider of LED destination signs, run number boxes, roller curtain signs and passenger information systems since 1959. Transign currently serves hundreds of agencies and private shuttle services alike in both the United States and Canada and prides itself on being one of the most highly recommended and endorsed transit signage providers in the industry today.

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LED Destinator EnCompass Sign System Services

Transign has been providing the transit industry with high-quality, long-lasting transit signage for almost 6 decades, and now bring about innovation in transportation signage with our LED Destinator EnCompass replace with Series. Harnessing the power of technology, our LED Destinator EnCompass™ uses hands-free control options which change all interior and exterior signage according to the change to geolocation of the bus. The driver is then able to comfortably attend to roads, stops and onboard passengers without the distraction of having to change messages periodically. Travel is thus safer.

Technology is the harbinger of change, and we believe in using it to revolutionize the way the transit industry operates. Travelers and Transit companies stand to gain from our advancements through automation and focus on passenger, operator and vehicle safety.

Get the LED Destinator EnCompass™ edge

Affordable and Efficient
The LED Destinator EnCompass™ system is affordable and will allow you to offer passengers enhanced services through better communication throughout the bus, as well as messaging directly to their PDA or cell phone. Such efficiency will result in increased ridership and better revenues. Configurable via a secure web interface with pre-set routes, interest points, and landmarks, these transit signs will allow you to display custom messages at each desired geolocation trigger point. Route updates are also applied automatically to each device wirelessly at chosen intervals. The optional 3G/cellular dispatch system can remotely assign message updates, detours, and stop changes, and provides instant communication between drivers and dispatch operations.

Safe and efficient
Safety is at the core of this technology. As messaging is driven by automation, drivers can focus on their core task – driving. Without the distraction and botheration of having to change messages periodically. Driving gets safer even as your transit agency acquires the good reputation of delivering accurate messaging and transporting passengers safely. Efficiently too, as passengers get real time route information and fewer service interruptions caused by equipment failure or human error.

Superior travel experience

With this system, travel will become a pleasure for your passengers. The destination/route information is clear, accurate and timely. It enables the synchronization of interior messages, next stop announcements and more. Agencies now have an opportunity to generate additional revenue through merchant advertising in the vicinity of each bus stop, triggered by its geolocation. Other exciting features include an Automated Voice Announcement, Passenger Counting and GPS/AVL Tracking

In keeping with the times

The transportation industry today has new and effective means for displaying information that is essential for the daily traveler. New technology innovations have added to the entire traveling experience and have made it more passenger-oriented with advanced passenger information systems
For more than 55 years we have provided the transit industry with high quality, durable destination signs, complimented by a reputation of superior customer service and support. Transign was founded by James Youngblood in 1959 with a commitment to “Quality Products backed by Quality Customer Service” and rapidly became the established market leader in a variety of innovative products for the transit industry.

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